Communication has been an important aspect of monetary policy for the past 30 years. Throughout this period, central bank communication has changed not only in terms of content, but also of shape and form due to technological advances and ever changing communication trends. With the growth in social media outlets, multimedia tools and new communication channels, it has become apparent that the central banks are faced with the imperative need to upgrade their communication skills and tools. This seminar aims to share knowledge and experiences as well as to bring different perspectives on evolving standards and good implementation in the field of central bank communication. In addition, participants will be informed regarding transformation of the communication strategy of the CBRT. Features and importance of all communication tools and channels for all different target groups will be addressed.
• Communication strategy
• Media relations and press conference management
• Digital communication - website, blog and mobile App
• Social media strategy, implementation and monitoring
• Main communication channels
• Corporate identity
• Internal communication
• Financial and economic education
Target Audience: The seminar is designed for medium level and senior level employees from communication units of central banks who are taking place in communication activities especially in emerging and developing economies. The participants are encouraged to take an active part in discussions during the seminar.